BALANCE Tourism Work
BALANCE is an EU funded project in the Suffolk Coast & Heaths Area of Outstanding Natural Beauty (AONB). The project aims to balance landscape conservation, heritage, local economy and recreation.
One of the projects within BALANCE is about developing sensible and sustainable tourism. The AONB environment is high quality, hosting a successful and developing local tourism industry. Local people need to benefit from this also. We want visitors to the AONB to appreciate the wonderful landscape, have a positive experience and visit again having had no adverse impact.
URS Scott-Wilson have delivered the 10 year Suffolk Coast & Heaths AONB Tourism Study and Executive Summary - both now available to download below.
The Study concluded that the Suffolk Coast has the character and assets that could - and should - be actively promoted to secure a greater profile as a tourism destination. Any development here however, must be tempered against the sensitive and sometimes fragile nature of the environment and through measures that can bring mutual benefits to businesses, conservation organisations and communities.
Working with partners including Suffolk Secrets; Thorpeness and Aldeburgh Hotels, Suffolk County Council; Suffolk Coastal District Council, BALANCE will deliver a range of important tourism work in addition to the Tourism Study, including:
- A Study of the value of the Tourism Economy to the AONB to highlight changes/trends and suggest reasons.
- A Socio-Economic Study of Long Distance Routes in the AONB - find out who uses these routes, how much they spend and how and what future potential there is.
- Benchmarking - We will use the above information and our knowledge of AONBs and National Parks across the UK, to compare the Suffolk Coast & Heaths AONB with six other protected landscapes, where sustainable tourism is more mature.
For more information, please contact Neil Lister, BALANCE Project Manager