Proximity - supporting tourism businesses

Supporting tourism businesses to attract nearby visitors

How can we help support tourism businesses to market local distinctiveness more effectively? Businesses are our local experts, but tourists are increasingly interested in the ‘local story’, be it history, landscape or even interesting anecdotes attached to the businesses themselves.

The AONBs of Suffolk and Essex offered training and awareness opportunities to encourage businesses to celebrate their local distinctiveness and provide visitors with tangible reasons for holidaying closer to home, with the support of EU funding.

You can take part in our Outstanding Landscapes Quiz to test your knowledge with an interactive quiz tailored to the AONB environment and unique local landscape. Outstanding Landscapes Workshops and Tours took place in each AONB in April 2015.

The Proximity partnership was formed in early 2014 and is a partnership of ten organisations from France, The Netherlands, Belgium and the UK.  Together we have been sharing information and supporting tourism businesses to attract nearby neighbours.

In early March 2015 we launched the Outstanding Landscapes project at Christchurch Mansion - read all about it here!

Why Travel Further? See our publication here (4mb) or via this link.

With support from the EU Interreg programme 2-Seas  – Proximity is a cluster project in Dedham Vale and Stour Valley Project and Suffolk Coast & Heaths Areas of Outstanding Natural Beauty.

Landscapes for life link image